In my several years as a volunteer Crisis Counselor for the Sexual Assault Crisis Agency, I couldn't help but notice that this little non-profit's corporate identity needed a major face-lift. Using the original concept, I re-vamped the logo and stationery to give them a clean, professional look that provided a legitimate corporate presence but also a soft, approachable that appealed to the most important portion of their audience: survivors. I also worked with SACA to design vinyl stickers that were placed in surrounding campus restrooms for a discreet, yet effective method to get their hotline number and other important information to the ones who need it.
